100 Reasons to celebrate you

In celebration of their 100th year anniversary, Zales was embracing a new direction as a brand, taking a stance that jewelry wasn’t just a gift for the big shiny milestones in life, but for everyday celebrations.

We brought them into the world of TikTok, partnering with Sabrina Brier for a once-in-a-century giveaway. We sent Sabrina into Madison Square Park where she celebrated random strangers for any and every reason before gifting them a piece of Zales jewelry. And the celebrations didn’t stop there - we continued to give away free jewelry online for an entire month!